Locals in Kingston, Jamaica are flocking to the Ujima Natural Farmer's Market to purchase local, natural, organic, pesticide-free and GMO-free produce and goods. Established in 2014, the Ujima Natural Farmers Market is a unique natural-only market. Vendors at this market are direct beneficiaries of the Farmer-to-Farmer Jamaican Sustainable Farm Enterprise Program (JSFEP). JSFEP is a USAID-funded program implemented by the Florida Association for Volunteer Action in the Caribbean and the Americas (FAVACA), in partnership with local host, The Source Farmer Foundation (SFF), and supported by VEGA. Through Volunteer technical assistance, JSFEP seeks to build local, ecologically based, disaster resistant organic food systems in Jamaica through technology transfer and management expertise that links farmers to markets.